Online Opportunities Abound in China
ADOTAS — Eastward ho! As every overly optimistic salesperson “knows” — if everyone in China bought their toothbrush, washer n’ dryer or brand of cola – they’d be rich! And now a recent analysis of Web activity opens the floodgates for online advertisers to flock to China’s Web shores in the hopes of making a quick buck.
China has officially surpassed the United States to become the world’s largest Internet market, Reuters reports today.
The estimate is based on data from China’s Internet Network Information Center. The word is, 210 million users were pointing and clicking by the end of 2007. Nielsen/NetRatings reported that the United States’ online population weighed in at 216 million.
“Based on these sources and the assumption that these markets have continued to grow in 2008 to date at the same rates that they grew in 2007, we can conclude that China has by now comfortably surpassed the United States as the world’s largest Internet population,” analyst Bin Liu said in a statement.
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