Comments on: Online Advertising Has Value, Dammit!

By: AdTech San Francisco · Lead Generation Best Practices

AdTech San Francisco · Lead Generation Best Practices — Fri, 18 Apr 2008 17:08:55 +0000

[...] for lead generation campaigns, the metric would be cost/lead. As this article explains, CPL campaigns can easily help demonstrate that online advertising has value. To this I say [...]

By: BABELFISH - Top Headlines – Apr 7, 2008 «

BABELFISH - Top Headlines – Apr 7, 2008 « — Mon, 14 Apr 2008 13:39:33 +0000

[...] Branding Becomes Accountable, It’s About Time! adotas [...]

By: Online advertising has value « Clicked-through to online lead generation

Online advertising has value « Clicked-through to online lead generation — Fri, 04 Apr 2008 19:16:27 +0000

[...] for lead generation campaigns, the metric would be cost/lead. As this article explains, CPL campaigns can easily help demonstrate that online advertising has value. To this I say [...]

By: Stats & Metrics News Highlights « theDigitalNews.TV

Stats & Metrics News Highlights « theDigitalNews.TV — Fri, 04 Apr 2008 05:17:03 +0000

[...] Online Advertising Has Value, Dammit! ADOTAS – New York,NY,USA … using impression-based metrics (reach, frequency, impressions) to gauge the success of brand ads. Agencies have worshipped these stats because they prod … See all stories on this topic [...]

By: Mason Wiley

Mason Wiley — Wed, 02 Apr 2008 19:02:50 +0000

Well John, you do have a point. 100% accountability is a pipe dream. Some media channels can’t be tracked–at least not until we get the mandatory chip implants in our heads. BUT for the big brand ad spends, TV accounts for way more of the budget than outdoor. And TV is likely to be trackable in the near future. As for NASCAR… because of the fanaticism of its fans, it’s a whole different animal.

By: John

John — Mon, 31 Mar 2008 19:39:23 +0000

So I guess ads on interstate billboards, in stadiums and arenas and on NASCAR are all open to accountability now based on CP whatever?