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No More Hurdles for Google-DoubleClick

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Mar 11, 2008 

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Sarah Novotny  |

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No More Hurdles for Google-DoubleClick

ADOTAS — European regulators today approved the Google-DoubleClick deal, as anticipated. The European Commission said Google’s acquisition does not pose a significant threat to competition in the online ad market.

The regulators said Microsoft Corp., Yahoo Inc. and AOL present strong and “credible” competition, even in the face of a Google-DoubleClick merger. Microsoft and Yahoo opposed the merger, but the regulators pushed aside their objections.

The Federal Trade Commission approved the $3.1 billion deal in December.

UPDATE: The companies completed the merger immediately after being given the green light.

Tags: Acquisition, AOL, doubleclick, European-Union, Federal-Trade-Commission, finance, Google, Merger, microsoft, Profit, revenue, stock and Web-Sites

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