No More Hurdles for Google-DoubleClick

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doubleclick_google_small.jpgADOTAS — European regulators today approved the Google-DoubleClick deal, as anticipated. The European Commission said Google’s acquisition does not pose a significant threat to competition in the online ad market.

The regulators said Microsoft Corp., Yahoo Inc. and AOL present strong and “credible” competition, even in the face of a Google-DoubleClick merger. Microsoft and Yahoo opposed the merger, but the regulators pushed aside their objections.

The Federal Trade Commission approved the $3.1 billion deal in December.

UPDATE: The companies completed the merger immediately after being given the green light.

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