ADOTAS — European regulators today approved the Google-DoubleClick deal, as anticipated. The European Commission said Google’s acquisition does not pose a significant threat to competition in the online ad market.
The regulators said Microsoft Corp., Yahoo Inc. and AOL present strong and “credible” competition, even in the face of a Google-DoubleClick merger. Microsoft and Yahoo opposed the merger, but the regulators pushed aside their objections.
The Federal Trade Commission approved the $3.1 billion deal in December.
UPDATE: The companies completed the merger immediately after being given the green light.