Networked Insights Boosts Its Customer Insights Tool
ADOTAS – Burning question: How is our brand doing among 18-24 year-olds in Omaha? Networked Insights has the (extremely detailed) answer.
Networked Insights today announced a new level of functionality to the Networked Insights technology platform. Companies will be provided with a deeper level of customer intelligence mined from interactions across all social media applications, including the lion’s share of third-party social networks.
“This fundamentally changes the game,” Daniel Neely, CEO of Networked Insights, said in an interview. “It completely changes how companies can research their progress. Our philosophy is, let the customer define the conversation. The customer-insight platform we’ve created does just that and delivers actionable results within about six weeks. After that, companies can check in daily to see how their brand is doing.”
Their new technological capabilities allow brands to assess the influence, engagement and sentiments of customers by mapping out behavioral profiles and sifting through content from customer interactions. The result: relevant, actionable insights so brands can toss out failing strategies and focus on the winners.
Networked Insight’s new platform includes a redesign and simplification of the interface that provides insights from its six areas of focus: customer needs, content, competition, brand, product and customer loyalty. The platform provides an “influence metric,” which will essentially allow companies to tailor their interactive ad campaigns so that they target their most influential customers.
“Our new design and functionality further simplifies the process of drawing valuable information from massive amounts of customer interactions, making it easy for companies to evaluate and take action on their customers’ wants, needs and sentiments,” Neely said in a release.
They are also unveiling a new social media market space called Customer Intelligence. It incorporates Web analytics, the strategic and actionable impact of business intelligence and consumer-driven insight of the social media analysis. The Customer Intelligence is analyzed in an automated fashion – eliminating human bias and scalability issues.
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