Networked Insights Boosts Its Customer Insights Tool
ADOTAS – Burning question: How is our brand doing among 18-24 year-olds in Omaha? Networked Insights has the (extremely detailed) answer.
Networked Insights today announced a new level of functionality to the Networked Insights technology platform. Companies will be provided with a deeper level of customer intelligence mined from interactions across all social media applications, including the lion’s share of third-party social networks.
“This fundamentally changes the game,” Daniel Neely, CEO of Networked Insights, said in an interview. “It completely changes how companies can research their progress. Our philosophy is, let the customer define the conversation. The customer-insight platform we’ve created does just that and delivers actionable results within about six weeks. After that, companies can check in daily to see how their brand is doing.”
Their new technological capabilities allow brands to assess the influence, engagement and sentiments of customers by mapping out behavioral profiles and sifting through content from customer interactions. The result: relevant, actionable insights so brands can toss out failing strategies and focus on the winners.
Networked Insight’s new platform includes a redesign and simplification of the interface that provides insights from its six areas of focus: customer needs, content, competition, brand, product and customer loyalty. The platform provides an “influence metric,” which will essentially allow companies to tailor their interactive ad campaigns so that they target their most influential customers.
“Our new design and functionality further simplifies the process of drawing valuable information from massive amounts of customer interactions, making it easy for companies to evaluate and take action on their customers’ wants, needs and sentiments,” Neely said in a release.
They are also unveiling a new social media market space called Customer Intelligence. It incorporates Web analytics, the strategic and actionable impact of business intelligence and consumer-driven insight of the social media analysis. The Customer Intelligence is analyzed in an automated fashion – eliminating human bias and scalability issues.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Why Did Yahoo’s Teresi Jump to Quantcast? August 21st 2008
- Hyper-Local CitySquares Fastest-Growing Search Site August 21st 2008
- Apple Hit With Suit Over 3G August 21st 2008
- Google Search Share Up in U.S., Down Globally August 21st 2008
- Intel and Yahoo Merge TV, Internet August 21st 2008
- Marin Aims To Boost, Simplify Search Marketing August 21st 2008
- Turn Reels in $15M August 21st 2008
- American Airlines Wins Online Race August 20th 2008
Features
- How To Not Fail, Flounder or Flop August 21st 2008
- AdMob: Google’s Move Into Mobile Fray Helps Us August 21st 2008
- Panache: Ad Standards Could Thwart Creativity August 20th 2008
- Social Media and Agencies: Tools for Success August 20th 2008
- How To Find the Best List Management Company August 19th 2008
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (24)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
