MIVA And Greenlight Get Their PPC On
ADOTAS – MIVA Media today announced U.S. and U.K. PPC agreements with wireless technology firm Greenlight Wireless. The agreements stipulate that MIVA’s PPC ads displayed to users accessing Greenlight Wireless’ portfolio of U.S. and U.K. partner sites from their mobile phones. Included in the partner network are national news, entertainment and network operator sites that generate over 30 million mobile searches a month.
The ads will also be shown to users utilizing the Skweezer service offered by Greenlight Wireless. Skweezer is a free service that compresses and reformats web pages to make them easier to view and navigate by mobile phones and PDAs. Ad will be targeted using proprietary contextual technology provided by Greenlight Wireless.
Brian Mukherjee, SVP & Group Managing Director of MIVA Media stated “We believe these agreements are a significant vote of confidence in our ability to effectively monetize mobile content. Greenlight Wireless has award-winning technology as well as a prestigious and growing distribution network making this an exciting new distribution channel for MIVA advertisers.”
Greenlight Wireless CEO Kevin Perkins added “Combining the skill sets of Greenlight Wireless and MIVA enable us to get around three of the fundamental issues facing mobile marketing today – diverse technology, advertiser depth, and content availability. The beauty of these agreements is that MIVA’s advertisers can now market to mobile websites without the need to plan or buy campaigns separately.”
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