Matchpoint Partners With The Wall Street Journal Online
ADOTAS — Finance wonks can (temporarily, of course) turn their deal-seeking radar away from the markets and toward their lives at large — thanks to a new online partnership. Online business finder Matchpoint.com is teaming up with The Wall Street Journal Online so that readers can hunt down competitive business offers and proposals in the Journal’s Careers, Real Estate and Small Business sections.
“We are excited to add Matchpoint as a new online advertising offering for large and small businesses on The Wall Street Journal Online,” said Pat Rodeawald, director of transactional products for WSJ.com. “Now these businesses have a way to reach our users who match the profile of their target customers and who are searching for services.”
The agreement also gives wsj.com an additional interactive advertising platform for businesses who want to reach Journal readers. With Matchpoint’s service, consumers get a private way to describe their needs and get competitive offers; advertisers and businesses get a way a to meet customers that goes way beyond PPC marketing and approaches behavioral targeting in a unique way; and publishers get relevant Matchpoint links within their sites’ content, tapping into fresh revenue streams.
Peter Adams, president of Matchpoint believes the service provides the perfect storm of relevant assistance and lead-generation for users, advertisers and publishers.
“Publishers and businesses are trying to move away from their reliance on Google, but they don’t want to just use banner ads to advertise businesses,” Adams said in an interview. “Publishers really want to help their consumers with useful ads and businesses want to target consumers directly – Matchpoint provides the platform for both of them.”
“The Matchpoint platform gives businesses an opportunity to present consumers with personalized and targeted proposals,” Adams said in a released statement. “Businesses can bid different amounts for the opportunity to be matched with consumers based on how closely a consumer’s needs match the profile of their target customer.”
Reader Comments.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- How Social Targeting Can Lead to Discovery February 7th 2012
- Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
- Three Best Practices for Increasing Subscriber Engagement February 7th 2012
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Tuesday, February 7 | Duncan/Day Advertising: [...] Messages Ever Work Online? [Econsultancy] 39% of Mobile Users Responded to Super Bowl Ads
- Influencing the Influencers – Joining the Circle of Trust | | SpongecellSpongecell: [...] We must admit, we love talking about interactive marketing, and we jump at the
- Dave Young: You're absolutely correct. However, it can be tough for the smaller brands to generate the
- Cory Grassell: Interesting research that aligns well with recent data that Twitter set an all-time record for
