ADOTAS – Adify, a technology and media company that focuses on vertical ad networks, announced today that its Gay Ad Network, Martha’s Circle and HotChalk Network were their leading vertical ad networks in their categories for February this year. Over 90 ad networks use Adify’s technology. Martha’s Circle recorded 25 million impressions, Gay Ad Network had 90.8 million impressions and HotChalk Network garnered 78.8 million impressions. The company’s measurement has been audited for accuracy by IM Services in accordance with IAB Ad Measurement Guidelines.
Russ Fradin, CEO of Adify said “Our top performers are experiencing rapid and sustained audience growth. We are thrilled to see networks such as Martha’s Circle attain quality reach of more than 3.9 million unique users and 25 million impressions per month. The top networks in February illustrate a diversity of demographics and interests – living, education, and gay – that advertisers can target via the many vertical ad networks utilizing Adify’s technology.”
Fradin continued by adding, “Traditionally, new online vertical publishing networks have taken 18 months or more to reach the same traffic levels shown by Adify’s leading vertical ad networks according to ComScore. Traffic figures from February show that ad networks that utilize Adify’s platform are able to generate an equivalent readership in 7 month or less.”
The network builders have been able to focus on finding quality publishers due to the complete and efficient backend infrastructure provided by Adify.