• Comment
• Print Article
• Email
• Permalink

Marchex Spills The Beans On Local Ad Trends

Written on

Mar 17, 2008 

Author

Sarah Novotny  |

Share

Marchex Spills The Beans On Local Ad Trends

ADOTAS – Marchex, Inc., a local online ad company and publisher of local content, announced today the release of the new “2008 Perspective on Local Online Advertising and Content.” The 23-page report combines an updated overview of local industry trends with specific tactics for marketers, addressing local online advertising, localized SEO and call tracking.

The report contains contributions from nine members of the Marchex team including chairman and CEI Russell C. Horowitz. Some of the trends identified in the report that are believed will continue the growth in the local market this year and going forward include:

~The adoption rate of online advertising service by small- to medium-sized businesses (SMBs) will continue to rise, driven by local sales channels such as Yellow Pages providers.

~The demand for call-based advertising services, such as call tracking and pay-per-phone call, will grow.

~National advertisers will expand their focus on local online advertising campaigns and will increasingly utilize local geo-targeting and tactics that encourage and measure offline purchases.

~For consumers, the local search experience will improve, delivering more accurate and actionable results that more effectively connect consumers with local businesses.

~The local market will be less fragmented due to consolidation, innovation, and partnerships.

Chairman and CEO of Marchex Russell C. Horowitz stated “Small- to medium-sized businesses are continuing to drive the growth in local online advertising, and ongoing investment from Yellow Pages companies and other local media will continue to fuel this growth in 2008. In addition, based on direct input from our advertisers, we anticipate that national advertisers and agencies will increasingly focus on local geo-targeted campaigns, particularly as the Local Internet experience for consumers continues to improve and consolidation occurs.”

The complete report is available for free at http://www.marchex.com/reports/2008perspectives.html

No Tags

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile
• Sponsormob Leads the Way Into RTB for Mobile
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
• This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
• Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

News Archive

Features

• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012
• Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
• How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
• Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
• Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
• Video: “Build an SEO Foundation” Excerpt – ADOTAS | Complete Seo Tips: [...] See more here: Video: “Build &#1072n SEO Foundation” Excerpt – ADOTAS [...]