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M6 To Acquire Cyrealis

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March 10th 2008

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ADOTAS - M6, a French commercial television broadcaster announced today that it has begun talks to buy Cyrealis, a web publisher. The potential payment amount has not been released.

The publisher’s main focus is three editorial sites on video games, high tech and e-business, reports Reuters. M6 chairman Nicolas de Tavernost stated that the firm has planned a mid-sized acquisition in the Online “sector.”

The firm’s online offerings currently combine specialized sites linked to the Group’s TV channels, e-commerce sites including Mistergooddeal as well as community sites.

Tags: acquisitions, cyrealis, french media, m6, online and offline marketing, web publishers and websites

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