Lohan as Monroe Brings 336% Increase In Site Visits
ADOTAS – Research put out by Hitwise has indicated that the market share of US visits to the News and Media category online increased by 22% for the week ending February 23rd compared to the same week last year. Over the past two weeks the category reached the highest it’s been in 3 years, MarketingCharts reported.
Some of the data released by Hitwise included: The Print category increased by 23% during the week in question with the most visited site being The New York Times, which received 5% of the market share of the visits. Other top rated sites included People.com with 3% of the visits and The Washington Post with 2%.
New York magazine experienced a 336% increase that week with the posting of the Lindsay Lohan as Marilyn Monroe pictorial. Heather Dougherty, research director at Hitwise stated “The photos of Lindsay Lohan portraying Marilyn Monroe sparked considerable interest from online users last week. Although the battle for the presidential nominations is clearly top of mind for many, celebrity news provides a refuge for less-heated debates.”
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