Local Solution Capitalizes on Mobile Ad Market With Ringleader
ADOTAS — Ringleader Digital, a third-party ad-serving network for mobile devices today announced that it will deliver ads to Local Solutions Network Inc.’s Local Wireless network – a mobile network comprised of local media content.
With the new deal, Ringleader’s third-party interactive advertising network will make an additional 50 million impressions per month for brands who want to break into mobile advertising. Local Wireless users will be able to access news, streaming video, weather, sports and more from more than 140 local affiliates.
“With Ringleader Digital’s ability to integrate with existing online ad campaigns, rolling out multi-channel campaigns locally through mobile advertising is now a one-step process for advertisers,” said Bob Walczak, CEO of Ringleader. “And, through our relationship with LSN, our ad network now includes access to the most watched media in local markets nationwide. Our rapidly growing list of premium brands can finally leverage some of the most desirable ad inventory in local advertising.”
The industry is seeing a significant increase within the industry in mobile advertising – and Ringleader says its technical capabilities have solved many of the initial mobile advertising barriers and problems, helping to boost click-through rates.
“In 2005, the typical mobile purchase was only $5,000 to $10,000 per campaign,” said Mark Pearlstein, vice president of business development at Ringleader. “However, as of last year, it increased from $50,000 to $100,000. Now in 2008, we are seeing mobile click-through rates at two to three percent, and advertisers are taking notice with campaign proposals in the seven figures.”
The company’s mobile advertising network works with publishers, carriers and ad agencies to extend the interactive experience to mobile. It has created a device-agnostic network so that ads can appear on any mobile network.
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