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Let Them Eat Steak! The Company Launches Stateside

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March 13th 2008
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london103.jpgADOTAS - Steak, an interactive media agency based in the UK recently announced its US launch, naming its first clients, the fashion brand French Connection, the luxury lingerie brand Myla and the mobile-based community FunkySexyCool.

Steak’s growth has been guided by its board, which includes advertising and media experts such as Mother’s Matt Clark, Financial Director and Partner; Robert Campbell, who founded Rainey Kelly Campbell Rolfe, was Creative Director and Vice Chairman of Y&R Europe, and Executive Creative Director and Vice Chairman of McCann Erickson; and Steak’s Chairman, Seb Bishop, founder of Espotting and ex-creative at Publicis and Rainey Kelly.

Steak is a search-led digital agency, offering search engine marketing (both SEO and PPC advertising), online reputation management, mobile search, digital media planning and buying, affiliate marketing and digital creative.

The firm was established in 2005 with its roots in search marketing. The management team were founding member of Espotting, the firm that spearheaded the search marketing industry in Europe in 2000. It provided paid listings to Yahoo Europe, Lycos Europe and Ask, before being sold in a deal that valued the company at $186 million.

“Our billings in 2007 were approximately $50 million and we’ve experienced average year-on-year growth of 275%,” said Oliver Bishop, CEO of Steak. “Having secured venture capital funding from Beringea, we’re continuing our growth by expanding into both America and Australia. We feel the time is right to bring the Steak philosophy to the US.”

The philosophy of the company is based on four major key points. They include: using the intelligence of search, bringing creativity to search, being technology agnostic and acting with restless minds. Oliver Bishop has re-located from London to the US to launch the firm and has appointed Chrysi Philalithes as Launch Managing Director.

Chrysi has served on the board of Steak for the last two years, was a founding member of Espotting and most recently, VP of Global Marketing & Communications at MIVA, holding posts in their New York, London and Madrid offices. She has been recognized by the UK national newspaper, The Guardian, as one of the “50 Women to Watch,” by Management Today as one of their “35 Women Under 35” and by the UK advertising industry’s trade magazine, Campaign, as a “Face to Watch.”

Others joining the team include: Noah Elkin as VP of Corporate Strategy and Rick Dalton as Director of Paid Search.

FunkySexyCool, one of the inaugural US clients said of choosing to work with Steak “Being able to work with the same agency across three key English speaking markets was one of the reasons we chose to work with Steak, Add to that their approach, their attitude and their expertise, our choice became even easier.”



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