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Internap & TruEffect Join Forces

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Mar 13, 2008 

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Sarah Novotny  |

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Internap & TruEffect Join Forces

ADOTAS – Internap Network Services Corporation, a provider of end-to-end online business solutions, recently announced that online advertising technology provider TruEffect has adopted Internap’s Performance IP and data center collocation services to serve ads through its DirectServe solution.

According to The Yankee Group, an industry analysis firm, online advertising will more than double to $50.3 billion in 2011 from $21.7 billion in 2007, driven by technology investments that will boost online ad performance.

DirectServe delivers ads from an advertiser’s established domain. This differentiates TruEffect from other companies from other ad-serving companies that utilize proprietary domains, which prevent online advertisers from leveraging their own campaign data. Internap’s IP and data center solutions, based on its patented route-optimization technology, enable interactive companies like TruEffect to reliably deliver Internet applications to audiences globally.

Ron Hill, president and CEO of TruEffect stated “As advertisers dedicate more of their budget toward interactive marketing than ever before, Internap is integral to our success in delivering as campaigns across the Web to capitalize on this uptake. The addition of Internap’s Performance IP network and international data center collocation will enable TruEffect to achieve portal certification which is a key requirement for delivering our clients’ advertisements to high-traffic sites like MSN and Yahoo!.”

“TruEffect is leading the online advertising industry with its innovative solutions, which promise its customers transparency and reliability for the best return on their online ad spend,” said Philip N. Kaplan, chief strategy officer of Internap. “As enterprises ramp up their online advertising spend and new businesses are launched based on content monetization strategies, TruEffect guarantees maximum revenue from the value of online content, while ensuring the highest-quality, rich media experience for the end user.”

Tags: cookies, internap, IP-and-data-center, online-advertising, online-advertising-technology, online-business-solutions, proprietary-domain and trueffect

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