Comments on: How Marketers Can Start Speaking With – Not to – Customers http://www.adotas.com/2008/03/how-to-marketers-can-start-speaking-with-%e2%80%93-not-to-%e2%80%93-customers/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: How Marketers Can Start Speaking With-Not to-Customers at Spongecell http://www.adotas.com/2008/03/how-to-marketers-can-start-speaking-with-%e2%80%93-not-to-%e2%80%93-customers/#comment-431277 How Marketers Can Start Speaking With-Not to-Customers at Spongecell Fri, 30 May 2008 20:52:50 +0000 http://www.adotas.com/2008/03/how-to-marketers-can-start-speaking-with-%e2%80%93-not-to-%e2%80%93-customers/#comment-431277 [...] CSO Marc Guldimann recently gave some insight on producing successful online WOM campaigns, in a byline article on the leading online marketing site Adotas. The article outlined key points online campaigns [...] [...] CSO Marc Guldimann recently gave some insight on producing successful online WOM campaigns, in a byline article on the leading online marketing site Adotas. The article outlined key points online campaigns [...]

]]> By: Jonathan Moody http://www.adotas.com/2008/03/how-to-marketers-can-start-speaking-with-%e2%80%93-not-to-%e2%80%93-customers/#comment-315197 Jonathan Moody Thu, 06 Mar 2008 09:22:56 +0000 http://www.adotas.com/2008/03/how-to-marketers-can-start-speaking-with-%e2%80%93-not-to-%e2%80%93-customers/#comment-315197 From Monologue to Dialogue - absolutely - I couldn't agree more. Very important to grasp before embarking into this territory is the need to understand the nature of online WOM about your brands, products, serives or organization: what people are saying, who they are, where they talk and the impact these conversations / comments have. You have to perceive before you can protect, participate and project in social media. See the following paper in the Journal of online Research (http://ijor.mypublicsquare.com/view/sense-and-online and please send me you questions / feedback: jon.moody@asomo.net Jon Moody www.asomo.net From Monologue to Dialogue – absolutely – I couldn’t agree more. Very important to grasp before embarking into this territory is the need to understand the nature of online WOM about your brands, products, serives or organization: what people are saying, who they are, where they talk and the impact these conversations / comments have. You have to perceive before you can protect, participate and project in social media. See the following paper in the Journal of online Research (http://ijor.mypublicsquare.com/view/sense-and-online and please send me you questions / feedback:
jon.moody@asomo.net

Jon Moody
http://www.asomo.net

]]> By: How Marketers Can Start Speaking With-Not to-Customers « Spongecell http://www.adotas.com/2008/03/how-to-marketers-can-start-speaking-with-%e2%80%93-not-to-%e2%80%93-customers/#comment-312525 How Marketers Can Start Speaking With-Not to-Customers « Spongecell Wed, 05 Mar 2008 17:04:55 +0000 http://www.adotas.com/2008/03/how-to-marketers-can-start-speaking-with-%e2%80%93-not-to-%e2%80%93-customers/#comment-312525 [...] CSO Mark Guldimann recently gave some insight on producing successful online WOM campaigns, in a byline article on the leading online marketing site Adotas.  The article outlined key points online campaigns [...] [...] CSO Mark Guldimann recently gave some insight on producing successful online WOM campaigns, in a byline article on the leading online marketing site Adotas.  The article outlined key points online campaigns [...]

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