ADOTAS – Hearst Magazines Digital Media has announced a partnership with Clearspring, a syndicator and tracker of widgets, to build and help distribute innovative widgets. These particular widgets are being created for The Daily Green and Seventeen magazines. They will allow users to embed the applications into social networks, aggregators and blog platforms.
Chuck Corday, VP and GM of Hearst Magazines Digital Media stated “At Hearst, we always strive to work with the best-in-class to expand our deep content and tools to a bigger audience. As the leader in the widget category, Clearspring is the perfect partner for this project. Not only will the applications help to drive more referral traffic from leading social networks, aggregator and blog sites, but they will also provide our growing roster of advertisers with creative advertising and sponsorship opportunities.”
Hooman Radfar, CEO and co-founder of Clearspring Technologies said “Clearspring is excited to have been chosen as a partner by Hearst for widget distribution and tracking and we look forward to working with them as they forge their next-generation social media strategy.”
The widgets will include referral links back to Hearst Magazines Digital Media sites as well as advertising units.