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Google Pressures FCC To Give Up TV Airwaves
ADOTAS - It is now being reported that Google has sent a letter to the FCC, proposing its development plans for television “white space” for wireless online access for the entire country. “White space” is defined as unlicensed and unused TV airwaves.
Richard Whitt, Google’s Washington telecom and media lawyer stated in the letter that “As Google has pointed out previously, the vast majority of viable spectrum in this country simply goes unused, or else is grossly underutilized. Unlike other natural resources, there is no benefit to allowing this spectrum to lie fallow.”
The company pressed on that the space available offers a “once-in-a-lifetime opportunity to provide ubiquitous wireless broadband access to all Americans,” wsj.com reports.
The report continues to say that TV broadcasters are not in favor to the use of white spaces because it may interfere with TV programming. This move is one of many efforts by Google to have an upper hand in the mobile market.
Whitt wrote “Google also would be willing to provide, at no cost to third parties, the technical support necessary to make these plans happen. This could include intellectual property and reference designs for underlying technologies, open geo-databases maintained by Google, and other supporting infrastructure. Of course we welcome other as well with an interest in helping to provide such support.”
Although the company claims to encourage competition, Whitt concluded by writing “Technological innovation, and the significant changes it brings, can be a scary prospect for some. But it should not be the government’s role to protect the status quo, especially by blocking access to the new.”
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