Google Plants Stake In Flourishing Mobile Market
ADOTAS - Google has been reporting a noticeable increase in online activity among the mobile phone crowd in recent months since the firm has introduced faster web services on a few models. Google’s services being offered on Blackberry phones, Nokia devices for multimedia picture and video creators and iPhones have shown the sharpest increase.
Matt Waddell, a product manager for Google Mobile gave an interview to Reuters in which he said “We have very much hit a watershed moment in terms of mobile Internet usage. We are seeing that mobile Internet use is in fact accelerating.
This news comes at the same time that the government has announced the closing of “the most lucrative government auction in history as wireless companies bid over $19 billion for the rights to radio spectrum licenses,” according to The New York Times. Among the major participants in the bid are AT&T, Verizon and Google. This effort reinstates the belief the company has in the strength and future growth of the mobile internet industry.
Waddell continued in his argument to say that users are being encouraged to go online on their mobile handsets by the flat-rate data plans that phone carriers are adopting over the per-minute charging that previously made consumers cautious of the service.
Google’s timing on this claim coincides with the release of its new software download for mobile phones running Windows Mobile software that places a Google search window on the home screen of these phones.
Waddell stated “We are actually seeing a 20% increase in the number of searches by people. Faster is better than slow, especially on a mobile device, where fast is much better than slow. Not only are we seeing increased user satisfaction but also greater usage.”
Google spokesmen have said that there has been a huge increase in the use of the search engine since the unveiling of the iPhone. Waddell even said that Google has seen iPhone users perform as much as 50 times more online searches as other mobile users do.
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