EyeWonder Rolls Out Live Video Ad Tool
ADOTAS — Live video advertising just got a boost: Interactive advertising pioneers EyeWonder, Inc., has announced it will deliver live streaming video in all of its online advertising formats.
“Eight years ago, EyeWonder pioneered the Instant Play Video Ad – now we are making live video advertising just as easy and effortless for advertisers, agencies, publishers and audiences,” said John Vincent, CEO of EyeWonder. “Video offers emotional impact that no other medium can match, and live video adds a level of immediacy that makes it perfect for major promotional events and opportunities. LiveWonder is our latest example of delivering meaningful innovation that maximizes audience reach and impact while amplifying campaign results.”
Stinson Partners, the first agency to snap up LiveWonder, used it to deliver GE’s new campaign. “EyeWonder was an excellent partner for this campaign event, exhibiting tremendous flexibility in implementing our requirements to help make this concept a success,” said Michael Clark, principal of Stinson Partners. “We knew that by leveraging EyeWonder’s industry-leading technologies, we could minimize risks and maximize returns, all with a partner who has already proven their dedication to fulfilling GE’s online advertising objectives.” Stinson’s campaign ran live on several sites, including MSN, Yahoo! Finance and CNN Money.
LiveWonder can be added to any EyeWonder video ad format – specialists will consult with clients on how to design and deliver campaigns for maximum reach and impact. EyeWonder has a preferred partnership with Akamai Technologies for video distribution, but it can also work with any client-preferred Content Delivery Network.
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