• Comment
• Print Article
• Email
• Permalink

EyeWonder Rolls Out Live Video Ad Tool

Written on

Mar 18, 2008 

Author

Sarah Novotny  |

Share

EyeWonder Rolls Out Live Video Ad Tool

ADOTAS — Live video advertising just got a boost: Interactive advertising pioneers EyeWonder, Inc., has announced it will deliver live streaming video in all of its online advertising formats.

“Eight years ago, EyeWonder pioneered the Instant Play Video Ad – now we are making live video advertising just as easy and effortless for advertisers, agencies, publishers and audiences,” said John Vincent, CEO of EyeWonder. “Video offers emotional impact that no other medium can match, and live video adds a level of immediacy that makes it perfect for major promotional events and opportunities. LiveWonder is our latest example of delivering meaningful innovation that maximizes audience reach and impact while amplifying campaign results.”

Stinson Partners, the first agency to snap up LiveWonder, used it to deliver GE’s new campaign. “EyeWonder was an excellent partner for this campaign event, exhibiting tremendous flexibility in implementing our requirements to help make this concept a success,” said Michael Clark, principal of Stinson Partners.  “We knew that by leveraging EyeWonder’s industry-leading technologies, we could minimize risks and maximize returns, all with a partner who has already proven their dedication to fulfilling GE’s online advertising objectives.” Stinson’s campaign ran live on several sites, including MSN, Yahoo! Finance and CNN Money.

LiveWonder can be added to any EyeWonder video ad format – specialists will consult with clients on how to design and deliver campaigns for maximum reach and impact. EyeWonder has a preferred partnership with Akamai Technologies for video distribution, but it can also work with any client-preferred Content Delivery Network.

Tags: Akamai-Technologies, display-advertising, eyewonder, interactive-advertising, internet-marketing-advertising, live-streaming-video, LiveWonder, online-advertising-network, video and video-advertising

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
• With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how