Eyespot Offers Online Publishers New Products To Maximize Ad Revenue
ADOTAS — Eyespot announced today that it is offering online publishers transitioning from VideoEgg a new option for video applications and services. The Eyespot Personalization Suite allows sites to drive traffic and monetization with online video.
The suite includes advanced rich Internet and mobile video applications that allow consumers to view, upload and share videos online via mobile, instant monetization of in-stream ads from ad networks and the option to leverage the Eyespot Network for content syndication for added reach and visibility.
In an attempt to maximize ad revenue, Eyespot as has partnered with several ad networks to insert in-stream video ads from multiple ad sources.
“Serving as an in-stream advertising exchange gives us a much broader source of advertising for our publishers’ video inventory,” said Jim Kaskade, President and CEO of Eyespot. “It also allows us to leverage economies of scale on behalf of Web sites who alone may be unappealing to advertisers but that as a group represent a highly desirable target audience.”
Eyespot provides online and mobile video applications for publishers that consumers use to personalize and virally distribute ad-supported video content.
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