EU Likely To Give Google/DoubleClick Merger the Green Light
ADOTAS – Bust out the champagne because the wedding’s on! Google Inc. is finally getting the European Union regulators’ blessing to take over ad firm DoubleClick Inc., according to widespread reports.
The regulators have long been expected to approve the $3.1 billion merger – in January, the European Commission abstained from formally objecting to the deal. Bloomberg is reporting that the takeover will likely go through without conditions – an unyielding response to repeated complaints from Microsoft Corp., which argued that the merger would threaten competition. (Funny, didn’t they buy online ad agency aQuantive for $6 billion in May?)
The deal could go through as early as March 11. If the acquisition pans out, Internet goliath Google’s PPC online ad dominance combined with DoubleClick’s display ad supremacy will create a sprawling Web titan.
The Federal Trade Commission approved the merger in December.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- TV Ads To Ape Online Ad Model August 27th 2008
- Hulu Faces Stiff Competition from TheWB.com August 27th 2008
- Microsoft Sued for Click Fraud August 27th 2008
- Lifetime Buys ParentsClick August 27th 2008
- Recall Boosted 52% With Contextually Relevant Ads August 27th 2008
- Report: Online Advertising Not Affected by Downturn August 27th 2008
- InPrivate Could “Undermine the Economies of the Internet” August 26th 2008
- Andreessen, Horowitz Invest in Startup Qik August 26th 2008
Features
- Email Deliverability: 10 Golden Rules August 27th 2008
- Infomercials: Revolutionary Political Tool? August 27th 2008
- Can 314 Ad Networks Really Thrive? August 26th 2008
- The Mis-Match of Reasonable Expectations, Delivery August 26th 2008
- Get a 4:1 Payoff at Pricey Trade Shows August 25th 2008
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (27)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- Obama’s VP Pick Inauspicious for Net Neutrality (5)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
- Four Steps To Lead Generation Success (3)
