ADOTAS – CollegeHumor.com, a popular site for comedy and student pop culture has partnered with Quattro Wireless to release a new mobile site specifically adapted for the iPhone. This site provides improved browsing with an optimal layout, more intuitive navigation and better display of mobile ads as well as a complete array of content choices for the iPhone user audience.
Lars Albright, VP of Business Development at Quattro Wireless stated “Since its launch, iPhone mobile web traffic continues to grow and we have seen a 323% increase in monthly iPhone pageviews on the Quattro Network from September 2007 to January 2008. To capitalize on this wave of mobile Web enthusiasm, CollegeHumor has tailored its content specifically for iPhone users, guaranteeing that consumers have access to the same content, in the absolute highest possible quality, anytime, anywhere.”
Jon Feldman, Director of Business Development and Marketing for CollegeHumor.com added “The iPhone has set in motion a unique surge in mobile Web surfing, and we wanted to provide a fun, engaging mobile experience that those who use this popular device can really enjoy. We also wanted to ensure that we could incorporate mobile-specific ads effectively into the iPhone site and Quattro’s solution has enabled us to do that easily.”
iPhone-specific ads on the CollegeHumor.com mobile site will be integrated into the content in a way that ensures visibility and encourages interaction as opposed to the current iPhone sites that require users to pinch-and-scroll to view a specific ad.