Cole & Weber Play With Microsoft
ADOTAS – Cole & Weber United, a Seattle-based creativity company, part of the WPP’s global United Group of Creative Agencies has developed a new technology to host the Microsoft Small Business Show.
The firm created an easy-to-use Flash player that allows real time syndication of live content over the web for the first time. The agency has also developed the capability that allows relevant messaging to be displayed alongside the content – giving Microsoft the ability to tailor relevant sales messages to the viewer based on the host site.
Mike Doherty, president of Cole & Weber United stated “Our team worked closely alongside the Microsoft team to create and design more than just a webcast but a user-friendly experience delivered through cutting edge technology. This project is a testament of our ability to marry creativity and technology to create a branded experience that drives the business.”
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