Click Forensics Ropes New CEO
ADOTAS — PPC traffic quality manager Click Forensics, Inc., just announced the appointment of Paul Pellman as CEO. The company recently closed a $10 million round of Series B funding and the company picked up Pellman as part of its overall strategy of growing its traffic and click fraud monitoring systems.
Pellman will oversee strategic company initiatives, operations, growth and business development. He replaces Tom Cuthbert, Click Forensics founder, president and CEO; Cuthbert will stay on board as president and will focus on industry initiatives, marketing and business development.
Previously, Pellman served as entrepreneur in residence at Austin Ventures; he has also worked in marketing for Hoover’s.
In 2006, Click Forensics created the Click Fraud Index – it monitors online campaigns for click fraud by correlating data collected from search provider campaigns and interactive advertisers’ own Web sites.
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