Bazaarvoice Adds Social Commerce Application to Bag of Tricks
ADOTAS — The struggle to marry profitable interactive advertising / promotional tools and social commerce may have just gotten a little easier … for some.
Bazaarvoice, a company that specializes in hosting social commerce applications that aim to boost sales, today launched Bazaarvoice ReStyle, a flexible content styling tool that allows online marketers to customize content of surveys in holiday and seasonal promo blitzes, contests, cross-channel campaigns and Web site redesigns.
Marketers can use the tool to integrate Bazaarvoice’s social commerce content with multichannel marketing campaigns – display options can also be tweaked.
“The ability to provide a more flexible and dynamic way to display user-generated content is critical to brands that want to create a specific look-and-feel for the content on their sites and streamline all marketing campaigns around a central theme,” said Sam Decker, CMO of Bazaarvoice.
The catch? You have to be a client. ReStyle is immediately available to all current Bazaarvoice clients free of charge.
The company offers outsourced technology, services, analytics and expertise to help companies enhance online shopping experiences with social commerce applications that drive sales. Bazaarvoice’s clients include Dell, Macy’s, Office Depot, Inc., Overstock.com, QVC and PETCO.
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