AOL Launches Ad-Supported Mobile Gaming Channel
ADOTAS – AOL has somehow managed to leverage mobile games, interactive advertisements and social networking in one handy new community channel. AOL today announced that it is launching an ad-supported mobile gaming community channel, powered by Cellufun.
The company will offer free mobile web-based games through its media portal – they are accessible on mobile web browsers and don’t require any downloads. Interactive advertising inventory will be sold by AOL’s Platform-A’s Third Screen Media and all of Cellufun’s top mobile Web titles like Call of the Pharaoh (which requires social networking to finish it), Space Wars and Ice Fishing will be available.
“We’re thrilled to offer Cellufun’s catalog of popular games to our mobile users,” Steve Murphy, senior vice president, AOL, said in a statement. “Games are a great complement to the robust entertainment offerings available through the AOL mobile portal.”
The new channel takes advantage of AOL’s Third Screen Media acquisition – all mobile banner ads will be powered by Third Screen Media.
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