American Apparel Picks Lyris To Manage Marketing Campaign
ADOTAS — Marketing technology company Lyris, Inc. announced that it has been selected to run American Apparel’s e-mail marketing program.
American Apparel, a vertically integrated manufacturer, distributor and retailer of fashion basics is implementing Lyris’ ListManager – a marketing software program that creates, sends and tracks e-mail marketing campaigns – to execute its worldwide newsletter campaign.
“We’re thrilled that American Apparel has chosen ListManager as its e-mail marketing solution,” Blaine Mathieu, senior vice president of marketing at Lyris, said in a statement. “Being an accomplished digital marketer, American Apparel will make full use of the application’s powerful tool set that includes full database integration, audience segmentation, content personalization, automated bounce handling, open detection and click-through tracking.”
ListManager is now integrated with ClickTracks, the award-winning Web analytics program, to give clients a more comprehensive view of their customers’ behavior, including how subscribers interact on company Web sites. Clients can also create new user segments based on the results of this Web analytics data and automatically populate the segments into ListManager for subsequent e-mail targeting.
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