AdMob’s Mobile Metrics Report Gives Smart Insight


metrics.jpgADOTAS – Today, AdMob released its Mobile Metrics Reports for February, highlighting traffic percentages for Smartphones, trend data for the top five country markets and manufacturer market share trends. For each ad request in the month of February, AdMob analyzed information available in the user’s mobile browser.

New to the report for last month were the percentages of Smartphone traffic globally. The statistics were accumulated from data from the several companies’ Smartphones including RIM, Nokia, Palm, Apple, HTC, HP, MITAC, T-Mobile, Samsung, Motorola and others. According to the data, RIM’s BlackBerry 8100 has the greatest percentage of worldwide traffic with 34% of Smartphone traffic share. Nokia’s Smartphones second with 29% share of traffic while Motorola’s Smartphone came in with 1% of traffic share.

iPhone traffic flattened slightly during the month of February, consistent with the theory that people use new devices a great deal in January, only to have traffic slow down in the following months. 
 As far as manufacturer share trends are concerned, Nokia carried 29.4% of ad requests globally, in India with 66.7%, South Africa with 35.5% and Indonesia with 49.3%. In the US, Motorola took first place with 35% of all ad requests.

Jason Spero, VP of Marketing at AdMob said “AdMob is constantly working to better classify our network traffic to help our advertisers target. The February report has seen the addition of a few new data features that we hope will further empower advertisers and developers to leverage the mobile web.”


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