Adconion Acquires Frontline Direct For $20M
ADOTAS - Adconion Media Group, a global independent online ad network announced today that it has acquired Frontline Direct, a data management and direct marketing solutions provider for $20 million in cash and equity.
Some of Frontline’s established relationships include ConsumerInfo.com, Inc., and Reunion.com, amongst other top interactive advertising agencies.
“Beginning with my days as one of the first employees of Avenue A and through the founding of Adconion the vision has always been to enable advertising agencies and marketers to reach the same consumer across platforms,” said Tyler Moebius, founder and chief executive officer of Adconion. “Integrating Frontline’s technology with our own and taking it global as part of our independent network is a significant step towards that goal.”
The acquisition of Frontline will continue to fuel Adconion’s expansion into North America. Worldwide Frontline enhances Adconion’s offering of global performance branded solutions to advertising agencies and marketers worldwide, including audience targeting, video and email.
Keith Kaplan, Adconion’s president of North America said “Adconion arms agencies with the technology solutions necessary to compete in the evolving media and advertising landscape, and we recognize that audience targeting is an important element of campaigns that advertising agencies are designing on behalf of their clients’ brands. Nevertheless, we are extremely committed to respecting personal privacy; we already adhere to the stringent European privacy standards and will continue to respect those high standards wherever we do business.”
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