Comments on: Ad Networks: On the Verge of Extinction? http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Content Visibility & Transparency » Are Ad Networks on the brink of Extinction? http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-607720 Content Visibility & Transparency » Are Ad Networks on the brink of Extinction? Mon, 22 Sep 2008 03:43:49 +0000 http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-607720 [...] colleague asked this the other day in response to an article from Adotas of the same name. Now if you have worked in the online ad space especially the remnant ad space it is easy to [...] [...] colleague asked this the other day in response to an article from Adotas of the same name. Now if you have worked in the online ad space especially the remnant ad space it is easy to [...]

]]> By: Anonymous http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-395862 Anonymous Wed, 07 May 2008 04:05:48 +0000 http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-395862 Ad networks serve a great purpose, if an ad network is not fully transparent then there is no need for a big brand to advertise, but I know of many that currently are and will guarantee delivery on that site. Ad networks are popping up everyday because for many DR clients they work, and every company internet centric or fortune 500 have goals which they are trying to meet. Ad networks serve a great purpose, if an ad network is not fully transparent then there is no need for a big brand to advertise, but I know of many that currently are and will guarantee delivery on that site.

Ad networks are popping up everyday because for many DR clients they work, and every company internet centric or fortune 500 have goals which they are trying to meet.

]]> By: Anonymous http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-355540 Anonymous Tue, 01 Apr 2008 05:19:28 +0000 http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-355540 I'm glad to finally see someone voicing the truth about ad networks. This is not advertising it's not even data mining, it's lead generation. Brands have no business being on "ad" networks that claim to be able to represent all verticals for all publishers. Find your niche or you'll end up in the ditch! I’m glad to finally see someone voicing the truth about ad networks. This is not advertising it’s not even data mining, it’s lead generation. Brands have no business being on “ad” networks that claim to be able to represent all verticals for all publishers. Find your niche or you’ll end up in the ditch!

]]> By: Robert Kadar http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-354228 Robert Kadar Sun, 30 Mar 2008 20:04:40 +0000 http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-354228 Russ makes a great point here. In the Health sector, research shows that 75% to 85% of the online audience start at a search engine, not a destination site or Health "portal". As a result they end up visiting smaller more niches sites www.DietDetective.com or www.Understanding-ProstateCancer.com. These are the sites that people visit after doing very specific. Vertically focused networks such as Good Health Advertising allow pharmaceutical and other health advertisers to reach audiences they would otherwise miss on the health sites important to them. Robert Kadar CEO Good Health Advertising www.GoodHealthAdvertising.com Russ makes a great point here. In the Health sector, research shows that 75% to 85% of the online audience start at a search engine, not a destination site or Health “portal”. As a result they end up visiting smaller more niches sites http://www.DietDetective.com or http://www.Understanding-ProstateCancer.com. These are the sites that people visit after doing very specific. Vertically focused networks such as Good Health Advertising allow pharmaceutical and other health advertisers to reach audiences they would otherwise miss on the health sites important to them.

Robert Kadar
CEO
Good Health Advertising
http://www.GoodHealthAdvertising.com

]]> By: Tosh Bulger http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-353905 Tosh Bulger Sun, 30 Mar 2008 07:38:00 +0000 http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-353905 So are networks / exchanges on the brink of distinction?, yes they are. At least the ones that do not provide a safe place for their advertisers and do not provide transparency to their partners. This does not have to be full site disclosure but ad networks need to provide their advertisers the ability to gain insight into where ads are actually running. Tosh Bulger www.sabotosh.com So are networks / exchanges on the brink of distinction?, yes they are. At least the ones that do not provide a safe place for their advertisers and do not provide transparency to their partners. This does not have to be full site disclosure but ad networks need to provide their advertisers the ability to gain insight into where ads are actually running.

Tosh Bulger
http://www.sabotosh.com

]]> By: Hangin’ in a chow line » Are Ad Networks on the brink of Extinction? http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-353805 Hangin’ in a chow line » Are Ad Networks on the brink of Extinction? Sun, 30 Mar 2008 04:52:15 +0000 http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-353805 [...] collegue asked me this the other day in response to an article on Adotas of the same name. You can leave a comment, or trackback from your own site. RSS [...] [...] collegue asked me this the other day in response to an article on Adotas of the same name. You can leave a comment, or trackback from your own site. RSS [...]

]]> By: Ken Margolis http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-352514 Ken Margolis Sat, 29 Mar 2008 01:18:31 +0000 http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-352514 Russ, You rock! Ken Margolis Russ, You rock!
Ken Margolis

]]> By: brendan smith http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-352317 brendan smith Fri, 28 Mar 2008 19:40:07 +0000 http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-352317 "Different types of ad networks for different objectives — and solving very different problems" Well put Russell and I can't agree more with that. This is a huge move by ESPN and Forbes, but not one that is shocking knowing the industry climate. Large established publisher like the aforementioned should be concerned about protecting brand, both of the site and the advertiser. Networks need to come up with ways to nurture that. I would also add that Networks that are not flexible to Publisher and Advertisers needs will have difficulty becoming that nurturing element. Offering various solutions to advertisers and publishers across numerous verticals is the way Networks need to be thinking, focus on what works but look at trends to see where things can be improved. Networks of the future must have experience, technology, and the willingness to adapt. Brendan J. Smith Chief Executive Officer / Founder Motive Interactive, Inc. www.motiveinteractive.com “Different types of ad networks for different objectives — and solving very different problems”

Well put Russell and I can’t agree more with that.
This is a huge move by ESPN and Forbes, but not one that is shocking knowing the industry climate. Large established publisher like the aforementioned should be concerned about protecting brand, both of the site and the advertiser. Networks need to come up with ways to nurture that. I would also add that Networks that are not flexible to Publisher and Advertisers needs will have difficulty becoming that nurturing element. Offering various solutions to advertisers and publishers across numerous verticals is the way Networks need to be thinking, focus on what works but look at trends to see where things can be improved. Networks of the future must have experience, technology, and the willingness to adapt.

Brendan J. Smith
Chief Executive Officer / Founder
Motive Interactive, Inc.
http://www.motiveinteractive.com

]]> By: Anonymous http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-352266 Anonymous Fri, 28 Mar 2008 18:38:51 +0000 http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-352266 I'm sorry but this article is a blatant plug for adify's model (which I am a huge fan of, dont get me wrong) but feel it was an inappropriate "objective" peice of journalism for adotas to publish. I’m sorry but this article is a blatant plug for adify’s model (which I am a huge fan of, dont get me wrong) but feel it was an inappropriate “objective” peice of journalism for adotas to publish.

]]> By: Adam http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-352228 Adam Fri, 28 Mar 2008 18:06:55 +0000 http://www.adotas.com/2008/03/ad-networks-on-the-verge-of-extinction/#comment-352228 You are right about direct response advertising being very effective in remnant inventory, which is why Hydra handles so much of that for its partners. Ad networks are all so different that it would be hard to write anything talking about them as a class together and make sense. ESPN should call us! ;) You are right about direct response advertising being very effective in remnant inventory, which is why Hydra handles so much of that for its partners. Ad networks are all so different that it would be hard to write anything talking about them as a class together and make sense.

ESPN should call us! ;)

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