“The Perfect Marriage” — 360i Annexes i33
ADOTAS — 360i, the independent digital arm of Innovation Interactive LLC, today announced that it has snagged design, marketing and development shop i33 communications. The move bolsters online search specialist 360i’s existing capabilities and boosts its ability to create integrated and measurable interactive marketing solutions. Financial terms of the buy weren’t released.
i33 specializes in online user experiences which includes designing and developing social media applications, widgets and rich media experiences for clients including PBS, Target and Borders.
While 360i often produced online ad campaigns — for clients like NBC and Bravo — featuring widgets and search applications, it previously didn’t have the tools to create them.
“To compete and reach audiences effectively online, smart marketers today require a whole new kind of agency – one that has a deep understanding of how to create engaging interactive consumer experiences that are searchable, integrated and provide measurable impact to the marketer,” said Bryan Wiener, CEO of 360i. “We’ve worked with i33 on a series of integrated programs and have consistently found their team and their work to be nothing less than exceptional.”
“This is a perfect marriage, combining our skill sets with 360i’s roster of blue-chip clients, as well our joint focus on delivering engaging and measurable results to our strategic clients,” said David Levin, President/CEO of i33.
The acquisition follows an industry-wide trend of indie digital agencies being snapped up by bigger fish. iCrossing recently acquired Proxicom and Search Rev recently bought AKQA.
360i is a digital agency specializing in search, behavioral marketing and social media.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
GlobalSpec: Firing Up the Vertical Search Market ADOTAS EXCLUSIVE — GlobalSpec is a leading vertical search, information services and e-publishing company that serves the engineering, manufacturing and [...] more...
Features
- Scaling Mt. Mobile — NOW July 3rd 2008
- Leveraging Big Brother Alliances July 3rd 2008
- FYI: Sponsoring Content, Context Are Not the Same July 2nd 2008
- Why People Hate Us July 1st 2008
- Social Media Part 2: Back to Basics for Cash Bonanza July 1st 2008
Latest News
- Court Ruling Releases YouTube Users’ Private Data July 3rd 2008
- Hiring Round-Up: Skype, iBloks, NBCU July 3rd 2008
- Yahoo, MerchantCircle Pen Local Marketing Deal July 3rd 2008
- The Secret: Everyone Spills Online July 3rd 2008
- Study: SMS Top Priority for Mobile Users July 3rd 2008
- Chinese Video Site Attracts $30M in U.S. Funds July 3rd 2008
- IndieClick: “No Ads Are Better Than Bad Ads” July 2nd 2008
- AOL To Grow Niche Game Fan Base With BigDownload.com July 2nd 2008
Reader Favorites
Classifieds
Most Commented
- Google Sucks: Why It Might Be a Good Thing (7)
- Why Top Publishers Bash Ad Networks (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
- Why CMOs Can’t Keep Their Jobs (3)
- Online Advertising Baffles RE Agents: Study (3)
- Obama, McCain Commit to SEO (3)
