ADOTAS — 360i, the independent digital arm of Innovation Interactive LLC, today announced that it has snagged design, marketing and development shop i33 communications. The move bolsters online search specialist 360i’s existing capabilities and boosts its ability to create integrated and measurable interactive marketing solutions. Financial terms of the buy weren’t released.
i33 specializes in online user experiences which includes designing and developing social media applications, widgets and rich media experiences for clients including PBS, Target and Borders.
While 360i often produced online ad campaigns — for clients like NBC and Bravo — featuring widgets and search applications, it previously didn’t have the tools to create them.
“To compete and reach audiences effectively online, smart marketers today require a whole new kind of agency – one that has a deep understanding of how to create engaging interactive consumer experiences that are searchable, integrated and provide measurable impact to the marketer,” said Bryan Wiener, CEO of 360i. “We’ve worked with i33 on a series of integrated programs and have consistently found their team and their work to be nothing less than exceptional.”
“This is a perfect marriage, combining our skill sets with 360i’s roster of blue-chip clients, as well our joint focus on delivering engaging and measurable results to our strategic clients,” said David Levin, President/CEO of i33.
The acquisition follows an industry-wide trend of indie digital agencies being snapped up by bigger fish. iCrossing recently acquired Proxicom and Search Rev recently bought AKQA.
360i is a digital agency specializing in search, behavioral marketing and social media.