Yahoo May Team Up With Google
It is being reported that Yahoo may be considering a business partnership with Google as a tactic against the $44.6 billion offer from Microsoft, a source told Reuters this weekend.
The firm believes that the bid undervalues the company and as an option, may be looking to revisit talks previously had with Google about a business partnership.
A memo to Yahoo employees on Friday was obtained by Reuters this weekend in which management wrote “We want to emphasize that absolutely no decisions have been made – and, despite what some people have tried to suggest, there’s certainly no integration process underway.”
It was reported in The Wall Street Journal that Google CEO Eric Schmidt called Jerry Yang to offer any help needed to kill Microsoft’s offer.
Regardless of who may gain any kind of upper hand on Yahoo: Microsoft or Google; either company will have a hard time going through anti-trust regulators as these three companies are the largest in the search and now online advertising business.
The effort being made b Yahoo to find an alternate bidder is also being speculated to be a tactic that could pressure Microsoft into offering more money. Jeffrey Lindsay, analyst for Sanford C. Bernstein was quoted in Reuters for having written in a research note that “the Microsoft bid of $31 is very astute,” adding that the true value could be worth upward of $39-$45 a share.
Reader Comments.
Its good to have friends in competing camps.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
