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TECHNOMARKETING: USING THE TOOLS AND TECHNOLOGY OF TOMORROW TO REACH YOUR CUSTOMERS TODAY — 2/28/08

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TECHNOMARKETING: USING THE TOOLS AND TECHNOLOGY OF TOMORROW TO REACH YOUR CUSTOMERS TODAY
Date: 02/28/08
Location: Boston, MA
Description: The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage. Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.



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