The business model of delivering Internet TV by Wi-Fi TV Inc. and now being expanded globally is drawing comparisons with cable and satellite TV delivery and getting a big boost from a survey reported on today.
In a February 8, 2008 story by David Chartier, it is reported, “Americans are adopting new ways of watching their favorite TV shows faster than ever before, but the traditional television format is playing even less of a part. A new survey from Solutions Research Group finds that, in addition to the time-shifting wonders of DVRs, Americans are increasingly turning to broadband Internet to get their TV fix.”
80 MILLION AMERICANS WATCH INTERNET TV
“In SRG’s study entitled Prime Time is Anytime, groups of Americans aged 12 and over were surveyed this past November and the results compared to a similar survey from the fall of 2006, just in time for the fall sweeps’ prime content. Between these two periods, the number of those surveyed who watched one of their favorite TV shows on the Internet nearly doubled, going from 25 to 43 percent. These numbers indicate that an estimated 80 million Americans are putting down the remote and picking up the mouse,” reports Mr. Chartier.
“Going further, SRG’s numbers suggest that 20 percent of the American online population watches TV on the web on a regular weekly basis, with just 14 percent of these same citizens taking advantage of video-on-demand services,” the story concludes.
WEBCAST COMPARES CABLE, SATELLITE AND INTERNET TV
“The new survey shows in clear terms the potential of Wi-Fi TV’s unique Social Internet TV™ platform as a means to deliver the next generation of TV. As a leader in bringing this concept online, Wi-Fi TV will use this information to expand our business plan on a global basis,” said Lisa Pahl, Director, Wi-Fi TV Inc.
In a webcast now online, Wi-Fi TV Inc. founder and Chairman Alex Kanakaris compares cable TV, satellite TV and Internet TV.
Among the comparisons made between Cable TV, Satellite TV and Wi-Fi TV where only Wi-Fi TV gets a Yes answer:
Does it allow easy viewing on laptop computers, desktop computers and wireless mobile internet enabled devices?
Does it allow you to watch anytime and anywhere?
Does it allow live text chat with others watching the same program?
Does it allow one step online shopping?
Is it available with no special equipment such as satellite dishes or cable boxes or special equipment installation?
Is it available with no upfront or recurring charges for basic service?
Are the same stations viewable anywhere in the world?
Can you multitask by watching TV and doing other things like checking your email all on one device?
Can your business own its own station with no restrictions on selling advertising or products and know that all consumers in your area will have easy access to your station?
Can you have unlimited connections at your home, office and work without paying any fees?
Can you link to virtual phone calls, video parties and on-demand videos?
Is it viewable in the formats that the most sought after demographics of TV advertisers- 18 to 24 year olds as well as the next generation of consumers- use as their primary communication tools?
Does it represent the future of broadcasting?
Also in the webcast, Wi-Fi TV Chairman Alex Kanakaris points out that the word Wi-Fi is now in the dictionary, which was not true when Wi-Fi TV Inc. was founded. He gives an overview of Wi-Fi TV revenue streams for 2008: Wi-Fi TV station sales, video and banner advertising, pay-per-view content, and product sales.
Wi-Fi TV is the first company to offer computer discs and USB drives that give the public free access to live Internet TV with live chat. Wi-Fi TV points out that this massive viral marketing drive inspired by the success of companies like AOL that obtained millions of subscribers in the early days of the commercial Internet through the distribution of free sign-up discs.