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Paramount To Launch Mobile Entertainment Group

Written on

Feb 11, 2008 

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Sarah Novotny  |

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Paramount To Launch Mobile Entertainment Group

Paramount Pictures, a division of Viacom Inc announced today that it plans on creating a department that will develop and distribute programming for mobile technology.

Viacom is the latest in the sea of firms looking to dip into the mobile pool, reports Reuters. Many media firms have been looking to make their content more accessible to a wider audience to appear more attractive to various advertisers looking for creative targeting.
 

Tags: advertising, display, entertainment-content, mobile, paramount and viacom

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