Online Ad Revenues Streak Up, Sets New Record


rocket1.jpgADOTAS — Internet advertising revenues for 2007 went gangbusters, the  announced yesterday. Revenues are estimated to mushroom to $21.1 billion a 25% spike over the previous record-setter of almost $16.9 billion for 2006.

The revenues for Q4 2007 hit about $5.9 billion making it the highest quarter ever and representing a 13% boost over Q3 2007 and a 24% increase over Q4 2006.

“The record $21.1 billion year of interactive advertising is the culmination of consecutive record quarters throughout 2007,”said David Silverman, partner, PricewaterhouseCoopers. “The continued record growth evidences the importance and uniqueness of interactive media to both consumers and the marketers that are trying to reach them.”

The IAB sponsors the Internet Advertising Revenue Report, which is conducted independently by PricewaterhouseCoopers. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first, third and fourth quarters. Fourth quarter and full-year online ad revenue estimates result from surveying and aggregating data from the top 15 online ad sellers, and then extrapolating those to calculate the total estimated industry revenue figure.

Actual third and fourth-quarter results will be reported in the full 2007 Internet Advertising Revenue Report, expected in May 2008.


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