Microsoft today announced an online partnership with MTV Networks International and Sony BMG to provide video content on its MSN platform. “Video is exploding,” said Microsoft Online Services Group vice president John Mangelaars at Microsoft’s Vision for Video event this morning, techdigest.tv reported.
The move is widely seen as a bid to compete with YouTube. The MSN video service will now offer clips from MTV shows like South Park, Pimp My Ride and Punk’d plus music videos, interviews and backstage footage of concerts from Sony BMG’s artists. The new videos will be added to MSN’s existing selection of video news, gossip and entertainment.
MSN video currently has an audience of about 100 million in Europe. Most of Western Europe an the U.K. will get the ramped up service shortly; Denmark, Belgium and Norway will later this year.