Microsoft BUYS Yahoo!

Written on
Feb 1, 2008 
Robert S.K. Regular  |

As rumored in our recent newsletter “Is Yahoo a Buying Opportunity” Microsoft this morning has made a bid to acquire Yahoo at a 64% premium to Thursday’s closing stock price to represent a $44.6 BILLION value, which is projected to be over a 30X EBITA multiple offer on projected 2008 earnings. Microsoft will allow Yahoo investors to accept stock or cash. Many expected that with the stock price now so low and recent layoffs that Microsoft would not be interested in the company, but as rumored by sources deep inside Yahoo, there is significant history between Yahoo and Microsoft.

Terry Semel, former CEO of Yahoo, and Microsoft entered talks in late 2006 and continued to discuss an acquisition until Feb 2nd, 2007 when a letter was sent by Semel to Microsoft explaining that Yahoo didn’t feel it was the right move at this time. Analysts speculate that Yahoo saw more potential value than was being offered at that time. With Semel out and Jerry Yang in things changed. With the current battering of the price to as low as $18 a share, Microsoft has aggressively moved in an pulled a Murdoch by offering a premium price that is unlikely to be challenged by another. Some sources say that the bid could go as high as $40 a share.

Yahoo has had a tough year in 2007 with slipping search share, drastic loss of senior management, declining profits, and media attention focused on praising Google. It has made some bold moves in paying high acquisition premiums such as Right Media in order to stimulate change and growth inside the organization. However the stock price continued to slide and broke the $20 barrier last week.

Adotas will keep you updated on the unfolding events related to the acquisition as the day moves on.


Robert S.K. Regular has over 13 years experience in offline and online media. He is the owner of New York Publishing Group, Inc., the Publisher of Mr. Regular has also served as President of Active Response Group, a full service display network and lead generation provider. Formerly, Mr. Regular was President of Oridian, Vice President of Sales and Marketing for Conducent, Inc. and Media Marketing Director and Producer for television divisions of Clear Channel Communications.

Reader Comments.

This Headline is BS, they BID for them, not bought them. You just wanted people to click through to get to your ads, weak and unethical ploy

Posted by juan | 10:35 am on February 1, 2008.

They have not yet completed the deal. They have made an offer.

Posted by Sunil Shibad | 10:42 am on February 1, 2008.

Microsoft hasn’t bought Yahoo! just yet. Don’t jump the gun, now!

Posted by Daniel | 11:10 am on February 1, 2008.

Your headline is flat-out false.

Making a bid to buy a company in no way supports the headline “Microsoft Buys Yahoo!” A bid is not a deal. It can be rejected.

Posted by Bruce Apar | 12:39 pm on February 1, 2008.

Will the deal go through? Will the gov’t step in and block it? DCLK and GOOG got by without to much damage.

Cast your vote and comment:

Posted by Fef | 7:32 pm on February 1, 2008.

I too am upset like the rest of the commentors.

Stop implying a sale to get us to click through. Your article’s headline is completely inaccurate.

Continued abuses will end up with more unsubscribers.

Posted by Tony | 2:32 pm on February 4, 2008.

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