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Local Pages Slashes Click Fraud With Click Forensics

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Feb 29, 2008 

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Sarah Novotny  |

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Local Pages Slashes Click Fraud With Click Forensics

ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend.

Click Forensics announced today that it is teaming up with Local Pages, Inc., to improve traffic quality for tens of millions of clicks that flow through the Local Pages ad network every day. Local Pages is actively monitoring and clocking click fraud and low-quality pay-per-click traffic in real-time for its ad network clients, including Lycos, Yahoo, MSN and Google.

“We manage more than 10 million clicks per day across our network,” said Chris Jacobs, search operation manager for Local Pages. “With Click Forensics, we eliminated fraudulent clicks and low quality traffic by double digits in just 30 days, enabling our network to deliver superior quality to our customers.”

Local Pages provides online marketing services to advertisers and agencies. It is using the new product Click Forensics for Publishers – which is analogous to a spam filter — to ferret out and block sources of click fraud and poor quality traffic before they impact campaigns.

“Search engines and ad networks are beginning to feel the financial squeeze that results from low quality traffic in their content networks,” said Tom Cuthbert, president and CEO of Click Forensics, Inc. “Local Pages is showing publishers and ad networks how to tackle this issue head-on. It’s not only delivering greater value to its customers but also realizing the added benefit of higher earnings per click.”

Tags: ad-network, ad-serving, Click-Forensics, click-fraud, clicks, display, Local-Pages, pay-per-click, search and spam

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