Comments on: Lemon Law For Leads? http://www.adotas.com/2008/02/lemon-law-for-leads/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Bret Grow http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-341685 Bret Grow Mon, 17 Mar 2008 18:58:58 +0000 http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-341685 Great article. We provide the platform (LinkTrust) for many online marketers to capture, track, validate and distribute leads in real-time. We employ several methods for our Partners to use which reduce fraud significantly. But, the bottom line is to never use a scrub rate in an IO, only work with reputable companies, and accept a small amount of volume on a trial basis to get started. Great article. We provide the platform (LinkTrust) for many online marketers to capture, track, validate and distribute leads in real-time. We employ several methods for our Partners to use which reduce fraud significantly. But, the bottom line is to never use a scrub rate in an IO, only work with reputable companies, and accept a small amount of volume on a trial basis to get started.

]]> By: Cece Salomon-Lee http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-334413 Cece Salomon-Lee Thu, 13 Mar 2008 21:31:59 +0000 http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-334413 You raise a very good point about the need to provide quality leads. To expand on Peter's point, at Insight24, I think we take it a step further. Since we're dealing with B2B leads, the quality of leads we provides relates directly to our credibility and value proposition. In addition to confirming emails, we don't pass on any lead that is less than desirable, such as unverifiable business and missing phone number. In the end, if the quality of leads are higher, then the value of that lead will increase as well. Best, Cece You raise a very good point about the need to provide quality leads.

To expand on Peter’s point, at Insight24, I think we take it a step further. Since we’re dealing with B2B leads, the quality of leads we provides relates directly to our credibility and value proposition.

In addition to confirming emails, we don’t pass on any lead that is less than desirable, such as unverifiable business and missing phone number.

In the end, if the quality of leads are higher, then the value of that lead will increase as well.

Best,
Cece

]]> By: Arun Krishnan http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-310437 Arun Krishnan Tue, 04 Mar 2008 16:30:55 +0000 http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-310437 Hi A really good article and a very valid point. I linked to it from my blog...well said. http://clickedthrough.wordpress.com/2008/03/04/lemons-rambo-and-online-lead-generation/ Thanks Arun Hi

A really good article and a very valid point. I linked to it from my blog…well said.

http://clickedthrough.wordpress.com/2008/03/04/lemons-rambo-and-online-lead-generation/

Thanks
Arun

]]> By: tom beaulieu http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-303899 tom beaulieu Sat, 01 Mar 2008 05:54:05 +0000 http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-303899 II agree totally that is what gives the business a bad rap! at NicheMarketersNetwork.com we scrub all data and provide a call verification program for our clients as well as dedicated person to randomly review and read leads. This keeps it al on the up and up. We don't get these complaints from clients II agree totally that is what gives the business a bad rap!

at NicheMarketersNetwork.com we scrub all data and provide a call verification program for our clients as well as dedicated person to randomly review and read leads. This keeps it al on the up and up.

We don’t get these complaints from clients

]]> By: Peter Adams http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-300988 Peter Adams Fri, 29 Feb 2008 01:07:25 +0000 http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-300988 I could not agree more with this. At Matchpoint, a lead is not valid unless a consumer confirms their e-mail address. Every time a new consumer requests to be matched with businesses we verify whether or not the e-mail address that they provided is valid and belongs to them. We do this by sending them a confirmation e-mail with a link in it. It's only after that confirmation link is clicked that the matching occurs - and a lead is generated. If you do not confirm the e-mail address and intent of the consumer, you get the results that you describe more often than not. I could not agree more with this.

At Matchpoint, a lead is not valid unless a consumer confirms their e-mail address. Every time a new consumer requests to be matched with businesses we verify whether or not the e-mail address that they provided is valid and belongs to them. We do this by sending them a confirmation e-mail with a link in it. It’s only after that confirmation link is clicked that the matching occurs – and a lead is generated.

If you do not confirm the e-mail address and intent of the consumer, you get the results that you describe more often than not.

]]> By: Brett Flitton http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-300671 Brett Flitton Thu, 28 Feb 2008 21:43:49 +0000 http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-300671 Well said Dave. This is a huge issue in our industry. It is amazing to see the different views by publishers about bad leads. Some say return everything thats bad and others say you have to eat the leads because thats part of the process. Why should an advertiser have to pay for a bad or fake lead? Part of this issue is the rising problem of fraudulently and falsely submitted leads. Kind of like click fraud. Leads with real people's info but they did not submit the lead. These issues need to be addressed and until that point bad leads should abide by the Lemon Law. Well said Dave. This is a huge issue in our industry. It is amazing to see the different views by publishers about bad leads. Some say return everything thats bad and others say you have to eat the leads because thats part of the process. Why should an advertiser have to pay for a bad or fake lead?
Part of this issue is the rising problem of fraudulently and falsely submitted leads. Kind of like click fraud. Leads with real people’s info but they did not submit the lead. These issues need to be addressed and until that point bad leads should abide by the Lemon Law.

]]> By: Quantifiying Leads from Lead Generation Campaign | Search Engine Optimization Blog - Internet Marketing Blog http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-300511 Quantifiying Leads from Lead Generation Campaign | Search Engine Optimization Blog - Internet Marketing Blog Thu, 28 Feb 2008 19:41:55 +0000 http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-300511 [...] Adotas article, Lemon Law For Leads , chides the industry for not defining leads. We are proud to be int he forefront of this issue providing client solution where the industry on a whole cannot. [...] [...] Adotas article, Lemon Law For Leads , chides the industry for not defining leads. We are proud to be int he forefront of this issue providing client solution where the industry on a whole cannot. [...]

]]> By: Tad http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-300497 Tad Thu, 28 Feb 2008 19:30:48 +0000 http://www.adotas.com/2008/02/lemon-law-for-leads/#comment-300497 I agree with the principle of this article. However, one of the main issues from the publisher side is the agency or client unwillingness to share conversion percentages or any back end metrics. Also in the real world you pay for what you get. A principle everybody should live their life by. If you will never get something for nothing in life. So when advertisers try and get small business credit card leads for $8 there is definitely going to be a lot of crap. There are two sides to all arguments, having been on both sides of this industry I understand the frustrations of all parties involved. I agree there definitely needs to be better defined rules regulations on what and actual lead is however, for this to happen advertisers and agencies are going to need share more information with the publishers. I agree with the principle of this article. However, one of the main issues from the publisher side is the agency or client unwillingness to share conversion percentages or any back end metrics. Also in the real world you pay for what you get. A principle everybody should live their life by. If you will never get something for nothing in life. So when advertisers try and get small business credit card leads for $8 there is definitely going to be a lot of crap. There are two sides to all arguments, having been on both sides of this industry I understand the frustrations of all parties involved. I agree there definitely needs to be better defined rules regulations on what and actual lead is however, for this to happen advertisers and agencies are going to need share more information with the publishers.

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