ADOTAS — Americans launched into the New Year with more than 10 billion core searches – an 8.9% gain over December of 2007, comScore reports. Google won the lion’s share of activity and marginally extended its reach (by 0.1%) to 58.5% of all core searches.
While Yahoo came in second with about 22.2% of all core searches, it was the only search engine to register a loss in its share of searches (0.7%). Microsoft, AOL and Ask Network rounded out the search pack with 9.8%, 4.9% and 4.5% respectively.
Yahoo may have slipped in the overall search share ranking, but it still grew 5.5% compared to the number of searches conducted on its site the previous month. Searches on Google mushroomed by 9.1% compared to the previous month. Google Sites saw 6.1 billion core searches during the month, while Yahoo! Sites recorded 2.3 billion. Each of the five core search engines saw the number of searches conducted in January grow at least 5% versus the previous month.