ADOTAS – GoFish Corporation, an established online video and youth entertainment provider announced the launch of a vertical ad network that will allow marketers to reach 17.4 million online users in the U.S. with a large concentration of 6-17 year olds. The company will also distribute broadband content across the network, creating additional branded inventory that will support all types of online advertising including video and rich media.
The GoFish Network aggregated reach ranks the firm as the 3rd largest audience in the child and teen category behind only Disney Online and Nickelodeon Kids & Family, reaching over 62 million unique users a month globally.
Last month the 17.4 million U.S. users spent over 657 million minutes within network sites delivering almost 553 million page views. This comes to an average of 1.2 minutes a page.
Jim Moloshok, Executive Chairman of GoFish Corp. stated “GoFish has built a quality, scalable solution for marketers interested in reaching youth online and a compelling alternative to portals or other more established players who are losing market share to independent sites such as those in our network. Our current reach dwarfs many of the top destinations in the Kids Entertainment category and provides advertisers with a one-stop opportunity to reach kids, tweens and teens participating in online activities with a high level of engagement.”
This is an important consumer segment. Teens alone have an annual aggregate income of $80 billion while the buying power of kids is expected to total $21.4 billion in 2010. Combined, children and teenagers influence an additional $225 billion in spending by their parents.
“The GoFish Network has the ability to bring advertisers’ messages to hard-to-reach youth demos helping to ignite and grow brand loyalty. It is also an excellent way to reach co-viewing parents who share the web experience with their children,” said David Fisch, VP of Publisher Development and Marketing Programs at GoFish. “We work closely with Publishers in our network to offer unique, immersive advertising opportunities in the online environments most popular with youth audiences such as games, video, virtual worlds and other social media.”
Some of the advertisers who have joined into the GoFish Network include: AT&T Wireless, Build A Bear, Disney, Lego, Cartoon Network, Nintendo Sony and Verizon Wireless.