News

DoubleClick Goes High-Def in Bid for Consumers’ Attention

Written on: Feb 27, 2008
Author: Sarah Novotny |
: Share; DoubleClick Goes High-Def in Bid for Consumers’ Attention

ADOTAS — he novelty of online ads has worn off – and companies are looking for new ways to capture Americans’ scattered attention. Digital advertising company DoubleClick is betting our fascination with technology may lure us back to the fold; today, the company announced a new HD video feature that will allow advertisers to create and deliver the kind of sharp, HD images consumers have come to expect in other mediums online.

The ads will be supported by DoubleClick Rich Media enabled HD Video and the latest Adobe Flash technology, which will simultaneously boost video performance and tamp down unwieldy video file sizes, the company says.

This latest ad coup allows consumers to launch full-screen HD videos from banner ad units – without sacrificing quality or long download times.

“While video has proven itself as an effective form of online advertising, advertisers have had to sacrifice video quality to use the medium,” said Ari Paparo, vice president of advertiser solutions at DoubleClick. “This new feature, powered by Adobe Flash technology, gave Epson the ability to showcase their brand in the highest quality available and maximize the effectiveness of rich media ad campaigns with eye-popping video.”

Epson is the first company to implement DoubleClick Rich Media with HD Video as part of its whimsical “Epsonality” ad campaign, created by Butler, Shine, Stern & Partners.

“Throughout this campaign, we aimed to present Epson printers with a human touch and personality. DoubleClick Rich Media with HD Video was exactly the type of solution that helped us achieve our goal,” said Jordan Kretchmer, associate creative director at BSSP. “HD Video lets us deliver our creative in a way that reflects the high quality of Epson products. Consumers aren’t used to seeing such pristine video online, so we expect the new HD technology to capture peoples’ attention like a standard video unit never could.”

Reader Comments.

How many publishers accept this technology along with full screen video.

Is it a scalable solution?

Posted by doubtful | 11:47 am on February 27, 2008.

This is a general movement with already several market participants.

Posted by mediablogger | 2:40 pm on February 28, 2008.

Wow!! It’s getting better and better. Keep it up man.,

Posted by Prosper | 1:33 pm on November 4, 2008.

No Tags

More News

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

View Results
Loading ...

Polls Archive

Latest News

Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »

News Archive

Features

Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
Taking Social Media Analytics to Fashion Week February 3rd 2012
Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt February 3rd 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Adotas

Where media buyers start online

Navigation

Supplementary Navigation