News
Donovan Accuses Starcom of Nabbing Trade Secrets
ADOTAS — Donovan Data Systems Inc., which provides the software used by most media-buying firms, has accused former customer Starcom MediaVest Group, Inc., of stealing trade secrets, The Wall Street Journal reports.
The software and technology supplier allows media buyers to book advertising time, make sure the ads run, send bills and make payments. In a December Supreme Court of the State of New York filing, Donovan accused Starcom of conspiring with MediaBank LLC of “cloning and reverse engineering” its technology.
Starcom’s customers include Proctor & Gamble Co., Kraft and Pizza Hut. Starcom and MediaBank deny the allegations, the Journal reports. In court documents. Starcom said that its contract with Donovan did not end Dec. 31 as Donovan said and that it would be “irreparably harmed” if it didn’t have access to Donovan’s services. The court denied the company’s request for an injunction to prevent Donovan from cutting its service, according to The Journal.
Starcom and Donovan are currently in arbitration and Starcom is getting its software services from MediaBank and Datatech, a firm MediaBank recently bought.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- Google To Ditch Yahoo in Wake of Microhoo Flop May 8th 2008
- Increasingly Desperate Microsoft Courts Facebook May 8th 2008
- NBC Launches Platform To Target Big Spenders May 8th 2008
- DG Fast Channel, Enliven Get Hitched May 8th 2008
- More Eyeballs on MySpace, Ad Revenue Still Weak May 8th 2008
- Giant Realm Raises $2 Million May 8th 2008
- Microhoo is Dead: Will Yang Hang Too? May 7th 2008
- Brave New Wireless World Dawns May 7th 2008
Features
- SEO Doesn’t Have To Garner JUNK Leads May 8th 2008
- Don’t Let Consumers Run YOUR Campaign May 7th 2008
- Social Networking: More Than Pokes and Games May 6th 2008
- What’s Next: Microol? MiSpace? MiClick? May 6th 2008
- Is Microsoft On the Road to Nowhere? May 5th 2008
Spotlight
AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...
Reader Favorites
Classifieds
Most Commented
- MySpace Isn't for Advertisers, It's for Sex (62)
- BlogBurst Offers Content Sharing Network (31)
- Google AdWords Unveils Two New Image Sizes (27)
- Microsoft Sues Cybersquatters (25)
- Sexy Girls Get You Fraudulent Clicks. (22)
- Go Away, Pixel Pages! (19)
- Ad Networks Promoting Porn, Part 2 (18)
- Gaucheness in Online Gaming: Finding Both Harassment and Hope on the Xbox Live (14)
