Comments on: Creative Inspiration http://www.adotas.com/2008/02/creative-inspiration/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Bob http://www.adotas.com/2008/02/creative-inspiration/#comment-290280 Bob Sat, 23 Feb 2008 08:59:07 +0000 http://www.adotas.com/2008/02/creative-inspiration/#comment-290280 Smart and thoughtful. I would also add that online measurement of creative effectiveness in many ways can help a lot in defining direction. Too often the data people don't share with the creative people, and the creative people do not understand the data. Without a wise babblefish in the middle, growth will be slow. Smart and thoughtful. I would also add that online measurement of creative effectiveness in many ways can help a lot in defining direction. Too often the data people don’t share with the creative people, and the creative people do not understand the data. Without a wise babblefish in the middle, growth will be slow.

]]> By: Scott Morgan http://www.adotas.com/2008/02/creative-inspiration/#comment-289860 Scott Morgan Fri, 22 Feb 2008 20:50:33 +0000 http://www.adotas.com/2008/02/creative-inspiration/#comment-289860 Well said Ernie - The only thing I'd add is that creative acknowledgement in the digital space doesn't wait on the cycle of awards designations -- it is instantaneous and many times much more objective, certainly more candid and widespread, than an exclusive panel of judges doing the industry circuit. But of course,we're always very happy to get both kinds of recognition -- particualarly when its positive. Well said Ernie -

The only thing I’d add is that creative acknowledgement in the digital space doesn’t wait on the cycle of awards designations — it is instantaneous and many times much more objective, certainly more candid and widespread, than an exclusive panel of judges doing the industry circuit. But of course,we’re always very happy to get both kinds of recognition — particualarly when its positive.

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