Burst Media Introduces Vertical Ad Network Aimed at Techies
ADOTAS — Burst Media today announced the launch of a vertical ad network for early technology adopters. The Burst Early Adopters Network is an online operation for advertisers that will specifically target consumer tech early adopters, making it easier to lure influential technophiles and “gadget geeks” across carefully selected, high-impact sites.
Numerous sites within the Burst Early Adopters Network have been pre-qualified to run custom advertising creative and rich media ad units including expandables, in-banner video, and interstitials as well as custom sponsorships. The network reaches north of 23 million unique visitors per month on more than 200 sites.
“We help people make sense of the staggering array of new technologies and Web tools that come on the market and we don’t want to confuse the situation with inappropriate ad content,” said Eric Ralls, CEO of RedOrbit.com, in a statement. “Burst’s Early Adopters Network is the perfect fit for RedOrbit — it offers us access to great brand advertisers whose products and services truly interest our audience.”
“The Internet is a vast and complex place for media buyers to navigate,” said Jarvis Coffin, CEO and co-founder of Burst Media. “Vertical networks enable efficient media buys across the mid and long tail of the Internet, particularly for brand marketers seeking deep impact online. With the Burst Early Adopters Network we offer advertisers the ability to reach a very valuable audience with powerful custom advertising solutions and do so without increasing the complexity of the overall campaign management process.”
Burst Media provides advertising representation, services and technology to independent Web publishers.
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