Bring Back Ka-Ching With SEM
ADOTAS - Finding hidden niches to exploit is the only way to weather the financial lashings of a recession. So how can online marketers get by and even thrive in a hostile environment?
The president and CEO of internet marketing agency WebMetro, Carlos Ugalde, says he’s discovered the key: concentrating on search marketing, in particular pay per click and search engine optimization.
But wait, there’s more.
“It’s not just about Internet marketing, it’s about taking control and knowing how to diversify efforts heading into a recession and have you well-positioned to emerge stronger,” Ugalde said in a release.
Focusing marketing efforts intelligently is more important than ever in a sagging economy. A whopping 65% of marketing efforts had no discernible effect on consumers in 2007, according to a survey conducted by The Fournaise Marketing Group in January; spitting in the ocean isn’t an option in ’08.
Since search marketing is the most trackable and accountable medium, Ugalde suggests coupling an aggressive PPC and SEO effort this year with the following key initiatives:
1. Realigning online advertising tactics
2. Reducing fixed expenses
3. Leveraging social networks
4. Improving on-page conversions
5. Beefing up competitive intelligence gathering efforts
6. Capitalizing on market position
The recession will inevitably have an impact on all sectors of the economy – but it can be minimized.
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