Bonds.com Launches Multi-media Ad Campaign
ADOTAS - Bonds.com Group, Inc., a developer of the online trading platform BondStation, announced their first quarter marketing initiatives.
The company officially launched their licensed broker-dealer site BondStation in December of 2007 and unveiled their $200,000 multi-media advertising campaign for February and March of 2008. The plans include :15 and :30 second cable TV “teaser” commercials targeting investor-savvy groups as well as targeted online advertising.
Display advertising, SEM and affiliate campaigns on thousands of investment-related site will also be a part of the marketing efforts.
President and CEO John Barry, IV stated “Bonds.com is excited about the launch of these marketing initiatives and using targeted strategies enables Bonds.com, Inc. to get our message in front of the right investors, at the right time. Not only will these efforts drive new clients to our website, but also they will increase the Bonds.com name recognition and brand awareness.”
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