AOL Partners With Citysearch To Reach 57 Million Users
ADOTAS – AOL and IAC’s Citysearch have partnered up to pump up Citysearch’s reach and its pay-for-performance ad network while also enhancing AOL’s local content. Financial terms of the deal were not disclosed.
Citysearch — an online guide with editorial content, user reviews of local businesses and merchant videos – will provide its information across AOL properties, including its CityGuide (a longtime competitor of Citysearch), Local Search and MapQuest. AOL will integrate local ads and content from Citysearch into AOL’s leading local properties – giving advertisers access to more than 57 million unique users a month, according to comScore.
“AOL has the largest local online network and this partnership gives us the ability to enhance our local experience, expand our reach by incorporating Citysearch’s rich local content in our numerous local sites and improve monetization of our local properties through Citysearch’s local advertising network,” said John Kannapell, SVP, AOL Search in a release. “The combination of the enhanced content and reach into new markets will also increase the premium local advertising inventory available to advertisers through Platform-A.”
“This partnership is a classic ‘win-win’ for both companies; Citysearch’s content is great for AOL’s audience, AOL’s reach is great for Citysearch’s advertisers who will gain access to qualified local customers and the ability to deliver a consistent message across the web, and both companies will benefit from incremental revenue,” said Jay Herratti, CEO, Citysearch. “We are thrilled to have high-quality AOL properties and affiliates such as AOL CityGuide, Local Search and MapQuest as part of the Citysearch Local Advertising network.”
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