WidgetBucks Rings In The Year Of The Ad Widget
WidgetBucks, one of the industry’s faster growing ad networks, announced that it is offering testing widgets that adjust display and ad model types to deliver the highest yield for publishers and reduce ad their ad serving decisions.
According to a report by JPMorgan, online display ad spend is estimated to increase 20% to $8.6 billion this year.
One “smart” ad widget is YieldSense, a contextual PPC unit that displays the highest yielding product categories and ad creative based on a revenue score that is automatically generated from past performance. YieldSense is in beta testing right now which will be made available in February
Over 40,000 WidgetBucks global publishers are using another self-optimizing widget that delivers either a PPC or CPM ad, depending on geographic location of a user, according to the release.
This month, WidgetBucks will also begin pre-roll advertising that appears right before using its shopping widget. Matt Hulett, CEO and president of Mpire, the company behind WidgetBucks stated “While 2007 was the Year of the Widget, we see 2008 as the Year of the Ad Widget. With ad serving decisions becoming increasingly complex, our single strand of JavaScript does all the heavy lifting to help publishers hold a higher standard than that being offered by traditional ad networks today.”
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Reader Comments.
2008 is certainly the year of the ad widget. I know the first company to really announce an ad widget is Clearspring http://www.clearspring.com/advertising/ . It certainly has been something successful for them and a sign that ad widgets are here to stay.
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